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Read here all the current insurance trends, scenarios, and the latest happenings taking place in the insurance sector worldwide. A trend is what is hip or popular at a certain point in time. Some trends are fun, some fabulous, and some appalling, but as long as they last, you can be sure there will always be a new trend coming along to replace the old at PBPartners. Explore here all the insurance industry trends, and how insurers are evolving to shift to a more customer-centric business model.

Email marketing is a powerful marketing tool for insurance agents to build their brand and generate more leads. But you might be wondering how it works. Every time you send an email to a prospective customer, you have the opportunity to capture their attention—if the content interests them. However, simply sending emails isn’t enough. You need a well-crafted strategy to ensure your messages are opened, read, and acted upon.

The insurance market in India is expected to reach US$ 222 billion by 2026, as per the report shared by the India Brand Equity Foundation. Insurance plays a crucial role in securing financial stability, and insurance advisors are a strong link between insurance companies and customers. Their expertise helps individuals and businesses make informed decisions about insurance risk coverage.

In a recent report by Policybazaar for Business (PBFB), it was revealed that individuals aged 25-35 are filing the highest number of insurance policy claims. This age group, typically considered the early years of adulthood, seems to be tapping into their insurance policies more than any other demographic.
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