Ways to sell LIC policies as an advisor – Become a PoSP

The Life Insurance Corporation (LIC) is India’s largest life insurer and has played an integral role in the development of the Indian insurance industry ever since its inception in 1956. As of FY 2024-25, LIC has 2,048 branches and 4,898 satellite offices with over 13 lakh agents and overall 21 crore policyholders across India.

LIC has a strong brand and client trust, which is why many people want to be LIC agents and start a career in insurance sales.

How to Sell the LIC Plans?

A person needs to become an LIC insurance advisor to sell the insurance policies. For those wondering how to become an LIC advisor, the process involves registering through a Development Officer (DO), completing the required training, and clearing the IRDAI licensing examination.

One may follow the below-mentioned steps to become an insurance agent.

• Registering as an LIC agent through a Development Officer (DO) at the nearest LIC branch.
• Completing the prescribed training requirements.
• Worked on the purpose of licensing test under the standards of IRDAI (Insurance Regulatory and Development Authority of India).
• Successful appointment and qualification of the LIC agent code.
• Start of receipt of remuneration according to LIC’s commission system.

Once you get appointed and an LIC agent code is issued then you’re allowed to start selling LIC policies, and earn income according to the LIC agent commission chart 2026, plus the commission structure that LIC applies.

How to Sell LIC Policy Online: Step-by-Step Process (2026)

LIC agents can sell policies digitally, using LIC’s online tools and platforms. Below explore how to sale LIC policy step by step:

1. Get Licensed: Complete the required training and clear the IRDAI-mandated licensing examination.
2. Get Appointed as an LIC Agent: Apply through nearest LIC Branch& Development Officer.
3. Receive Your LIC Agent Code: On successful approval LIC will grant you a unique agent code which will make you eligible to sell LIC products.
4. Use LIC's Digital Selling Tools: Download and activate the LIC Aatmanirbhar Agent App, LIC's official digital platform for agents.
5. Identify Customer Needs: Conduct consultations through phone calls, WhatsApp, video meetings, or in-person discussions to understand customer requirements.
6. Recommend Suitable LIC Products: Suggest plans based on the customer's goals:
   • Protection needs - Term Insurance
   • Savings goals - Endowment Plans
   • Retirement planning - Pension Plans
   • Child education planning - Child Insurance Plans
7. Generate Premium Quotes: Use LIC's digital quotation tools to provide accurate premium estimates.
8. Complete eKYC and Application: Assist customers with Aadhaar-based eKYC and digital application submission wherever applicable.
9. Collect Premium Online: Customers can pay premiums through LIC's authorised digital payment channels.
10. Submit and Track the Application: Submit the proposal digitally and track policy issuance status online.
11. Provide After-Sales Service: Help customers with premium renewals, policy modifications, nominations, and claims assistance.

LIC Online Selling Tools Every Agent Should Know

Digital tools have made insurance selling more efficient than ever.

Some commonly used tools include:

• LIC Aatmanirbhar Agent App
• LIC Customer Portal
• Aadhaar-based eKYC systems
• DigiLocker for document verification
• LIC premium quotation tools
• WhatsApp Business for customer communication
• Email marketing platforms
• LinkedIn for professional networking and lead generation
• Video conferencing tools such as Zoom and Google Meet
• Cloud-based document-sharing platforms

They can affect productivity while at the same time helping the agents grasp how to sell life insurance policy products more effectively in today’s digital setting. 

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LIC Policy Selling: Offline Method

Many customers still prefer face-to-face consultations.

An LIC agent may:

• Meet clients personally.
• Explain policy features and benefits.
• Assess financial needs and protection gaps.
• Assist with proposal form completion.
• Collect required documents.
• Guide customers through premium payment.
• Support policy issuance and post-sale servicing.

Building trust and maintaining long-term relationships are also essential skills when learning how to sell life insurance policy solutions successfully. 

Top LIC Policies to Sell Online in 2026

Having really solid product knowledge helps the agents somehow map customers with solutions that fit more accurately, like a sort of good pairing.

For Young Earners (Age 25–40)

For Middle-Aged Buyers (Age 35–55)

For Retirees / Pension Planners

For Child Planning

Note: Minimum amount guaranteed as per LIC product requirements. Actual premium depends on age, policy term, premium payment term, and underwriting.

LIC Agent vs PoSP Agent: Understanding the Difference

Many people compare LIC agency with the PoSP model before starting their insurance career. Below explore LIC agent vs PoSP — key differences:

Important: A PoSP can only sell products offered by insurers that are part of the platform's approved network. Individuals interested specifically in selling LIC policies generally need to become authorised LIC agents, one of the benefits of becoming an LIC agent.

People often explore how to become a PoSP insurance agent because a PoSP can sell insurance products from multiple insurers and across different categories. A PoSP agent may sell insurance products for many companies. He may sell different kinds of policies. However, a normal insurance agent may sell the insurance products for only one company. The insurance company assigns the type of cover to the insurance agent.