The Big Problem: Insurance Buying Still Feels Complicated. Despite the digital revolution in India, buying insurance remains a confusing and lengthy experience for most people, especially in Tier 3 cities, or, in other words, in low-income areas. The industry has evolved, but the customer experience still does not.

Insurance Penetration in India

The Insurance Regulatory and Development Authority of India's (IRDAI) annual report highlights a concerning decline in insurance penetration, which decreased to 3.7% in the 2023-24 financial year from 4% in the previous year. This represents the second consecutive decline in penetration, calculated as premiums relative to GDP — even though life insurers saw a 6% rise in premium collections, according to IRDAI’s 2023-24 report. Furthermore, life insurance penetration fell to 2.8%, down from 3% in 2022-23.

Common challenges faced by people while  buying insurance

Confusing Jargon & Complicated Policies

People often get confused when planning to buy insurance policies, as the documents are filled with complex terms, premiums, waiting period, deductibles, copay, IDV, sum insured, exclusions, NCB, and many more.

Wide options in insurance policies

India has over 50+ insurance companies with thousands of policy options, but very few customers know how to compare them meaningfully. People are not able to decide:

  • Which plan suits them best for their need
  • Price difference reasons
  • Fear of Claim Rejection
  • Lack of Trustworthy Guidance:
  • Sales-focused rather than need-focused
  • Biased toward one product/company
  • No transparency and wrong information shared
  • So the customer ends up buying not what they need, but what someone wants to sell.
  • Lack of Post-Sale Support

Most complaints arise after the policy is bought — during claims, endorsements, renewals, portability, refunds, etc. Customers often feel abandoned just when they need support the most.

Key Scenarios for Post-Sales Support

Buying the policy is just step one; the real challenge begins during:

  • Endorsements (name correction, address change, etc.)
  • Renewal reminders
  • Claim support
  • Many customers feel abandoned after purchase.
  • Time-Consuming and Stressful Offline Process

Traditionally, buying insurance meant:

  • Multiple calls
  • Document submissions
  • Waiting for approvals
  • Running after support

How does PBPartners’ Insurance agent resolve these problems into solutions?

PBPartners’ Agent is always by your side, even if residing in Tier 2 and Tier 3 Cities - You are based in a non-metro area and want to buy a health insurance plan. However, you do not have many nearby, high-quality, reliable agents. With PBPartners’ agent network and a certified local agent, you get access to informed advice, plan comparisons, and easier issuance. You are less likely to be sold a generic product that doesn’t suit your needs.

Personalised Guidance  - If you are buying insurance from PBPartners’ insurance PoSP, you will get a personalised plan based on your life goal needs, budget, family size, health profile, vehicle type or business requirement; not just what’s trending.

You will get prompt Renewal Support - PBPartners’ agent partner comes up with checking multiple insurers, showing you options, handling the transition, claim history, etc.  For example, you want to renew your car insurance but want cashless service at nearby garages—this is where our agent partner can help check 'which insurer network covers your area', 'what add-ons you may need', and 'the ease of claims'. 

Choose and Compare  Across 50+ Insurers - Instead of browsing hundreds of plans alone, buying insurance from PBPartners’ insurance agent, you will get expert-backed digital comparisons in finding the most suitable and cost-effective options instantly.

Claim Assistance When It Matters Most - In case of a claim, PBPartners agents are always there to help with documentation, coordinating with insurers/TPAs, and escalations if required, giving you peace of mind during emergencies.

Home Visit Support for Additional Comfort - If any customer is looking for personal assistance, PBPartners agents visit the customer's home or workplace to share policy quotes and complete the buying process — making insurance more accessible and convenient. 

Wrapping Up!

PBPartners is transforming insurance buying from somewhat ‘complex and lengthy’ into a more accessible, efficient, and transparent experience. You get quicker service, a wide range of options, and access to trained, trustworthy insurance PoSP, even if you are not in a big city. These agents can guide you more effectively and stay connected for renewals, claims, and ongoing support. Whether you are purchasing a new policy or renewing an existing one, our PBPartners’ agent partner helps you avoid the usual hassles and make smarter, faster decisions. From Protection to Profession - PBPartners has you covered.

If you want to buy - Connect with our PBPartners’ insurance agent. With 3.5+ lakh registered partners across 19,000+ pin codes, PBPartners ensures support wherever you are.

If you want to sell, you have to join PBPartners as a PoSP Agent and start your journey toward rewarding earnings and growth.


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